In an April 98 issue of Shape Magazine (US publication) I found a relevant article on this same topic of female stereotyping in media. here are some excerpts:
Sex, lies and stereotype?
(inshape [mind & body])
...TV moms don't just stay at home, and female stars no longer play only subservient roles to men. But the portrayal of women in the media still leaves something to be desired, says a joint study by the Kaiser Family Foundation and Children Now, a children's advocacy group.
...Researchers ananlyzed 25 highly rated television programs, 15 movies, three weeks of top-20 music videos and four issues of leading teen magazines. Some highlights:
. In movies, women were shown at work half as often as men, but received comments on their appearance twice as often.
. In television programs, nearly half the women(but only 16 percent of men) were thin or very thin.
. 37 percent of teen magazine articles focused on looks.
. Some 63 percent of all the television ads targeting women were for appearance-related products, compared with only 9 percent of the TV ads aimed at men.
...although the ...media sometimes depict women in a positive light...experts worry that overriding messages reinforce harmful gender stereotypes.
..."We need to remember that these portrayals, positive and negative, shape what kids think about themselves and what they think is appropriate for men and women," says Matt James, senior vice president of the Kaiser Family Foundation.
> > back to NewFilipina article "Women in Media"